How Metabolic Research Center unified NCR Counterpoint and Zoho CRM with iPaaS.com to bring patient relationships and payments together across 100+ locations.
Metabolic Research Center (MRC) has been helping people lose weight and maintain healthier lifestyles since 1983. Their structured weight management program addresses the root causes of weight gain – not just the symptoms.
With over 100 locations in 22 states, their vast network helps with everything from nutrition, to supplements, to prescriptions.
Weight & Health Management, Consumer Services, Health & Wellness
Green Cove Springs, FL
Counterpoint, Zoho CRM
Relentless Solutions
MRC had data siloed in 2 key systems – their Counterpoint POS, and their Zoho CRM. The divide between managing patient relationships and managing payments created a variety of operational challenges, especially for an organization with so many operating locations. Data was truly divided within the org.
With patient data locked in Counterpoint and customer relationships managed separately in Zoho CRM, MRC needed a way to bring the two together – without asking their team to manually reconcile records across 100+ locations in 22 states.
MRC chose iPaaS.com to bridge the gap. Using a hub-and-spoke integration model, iPaaS.com connects Counterpoint and Zoho CRM directly, allowing customer and contact data to flow automatically between the two systems – no manual exports, no duplicate entry, and no guessing which system holds the most current record.
MRC now bi-directionally syncs customer and contact data between Counterpoint and Zoho CRM with iPaaS.com. Updates made at the point of sale are reflected in the CRM, and vice versa, giving staff a single, reliable view of each customer no matter where the interaction happens.
For an organization operating over 100 locations, that consistency matters. Instead of siloed records living separately in payment and relationship-management systems, MRC’s teams now work from unified data – laying the groundwork for smoother operations as the network continues to grow.
MRC's integration journey started with Relentless Solutions, who introduced the team to iPaaS.com as the right platform to solve their data-silo challenge. From there, Relentless Solutions worked hands-on to configure and implement MRC's iPaaS.com account - managing the technical setup so MRC's team could stay focused on running their business, not troubleshooting an integration. Their guidance helped ensure a smooth rollout across MRC's multi-location footprint, turning a complex, multi-system challenge into a straightforward, working solution.
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