Learn how Pioneer Linens turned in-store transactions and customer data together to power smarter online retail marketing and future automation.
The Company
Pioneer Linens is a fourth-generation, family-owned luxury linen retailer with roots going back to 1912, when founder Max Greenberg opened a hardware store in Florida that eventually evolved into a fine linens business. Over more than a century, the company has grown from selling basic home goods into one of the nation’s most respected sources for premium bed, bath, table, and home linens—both in its flagship West Palm Beach store and online.
Today, Pioneer Linens combines heritage craftsmanship with modern retail: it offers an extensive selection of designer brands and its own exclusive collections, caters to residential and yacht interiors, and continues the family’s tradition of quality, service, and curated style under the leadership of Max’s descendants.
Retail, Natural Products
West Palm Beach, FL
NCR Counterpoint, Mailchimp
Relentless Solutions
Pioneer Linens has benefited from the NCR Counterpoint point of sale software for many years. In more recent years, they’ve leveraged a Shopify webstore to make their product catalog more accessible to shoppers. In support of both their online and offline shopping channels, they use Mailchimp to manage email and SMS campaigns.
While Pioneer Linens had data flowing from Shopify to Mailchimp, data in their NCR Countpoint POS software was siloed. This meant that marketing campaigns weren’t effectively targeting their in-store shopping segment.
iPaaS.com was implemented to flow data between the Counterpoint POS and Mailchimp. Beyond customer data, this integration can be used to flow transaction data to Mailchimp, allowing the Pioneer Linen team to target campaigns to shoppers based upon their in-store purchase histories.
Pioneer Linen is able to market more effectively. They’re also in a position to further automate their dataflows in the future, with options to flow data between Shopify and Counterpoint, and opportunities to leverage additional technologies, such as 99minds to set up a loyalty/rewards program that can operate seamlessly between their in-store and online sales channels.
Relentless Solutions first identified the needs of their long-term client, Pioneer Linens, and brought forward the iPaaS.com platform as a solution to generate better business outcomes. The Relentless team implemented and continues to support the iPaaS.com account for Pioneer Linens.
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