Starwest Botanicals’ Recipe for Success

Learn how Starwest Botanicals connected BigCommerce, SYSPRO, and more—replacing fragile connectors with a centralized integration hub built for growth.

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The Company

Starwest

Starwest Botanicals

Starwest Botanicals is a leading supplier of organic herbs, spices, teas, and essential oils. Since 1975, the brand has delivered high-quality, lab-tested botanicals to herbalists, natural product brands, and wellness consumers.

Starwest sources ingredients directly from global growers, supporting sustainability and fair trade. Their extensive product line includes bulk herbs, herbal extracts, and certified organic teas—all processed in a cGMP-compliant facility.

With a strong focus on purity, transparency, and education, Starwest Botanicals empowers customers to create natural remedies, herbal blends, and clean-label wellness products backed by decades of trusted expertise.

Industry

Retail, Natural Products

Headquarters

Sacramento, CA

Integrations

BigCommerce, SYSPRO, Avalara, Stamped.io, Jotform

The Background

Starwest Botanicals relied on a patchwork of point-to-point connectors and manual workflows to manage its growing digital operations.

With BigCommerce powering eCommerce, SYSPRO handling ERP functions, and tools like Avalara, Stamped, and Jotform supporting tax, reviews, and custom data capture, the business faced mounting complexity.

Each system operated in isolation, requiring custom-built connections that were fragile, inconsistent, and difficult to maintain. When something broke, the team had little visibility into where or why, leading to costly delays, redundant data entry, and growing frustration across departments.

The Challenge

As Starwest expanded its product catalog and customer base, managing data across disconnected systems became a growing pain point. Their systems operated in silos.

Operational inefficiencies weren’t just frustrating, they were limiting the company’s ability to scale. Support tickets were piling up, and every system change introduced new risks. The lack of centralized visibility made it difficult to troubleshoot errors, trace issues, or make confident decisions.

Leadership knew their existing setup couldn’t support the next phase of growth. They needed a more accountable integration model—one that could reduce friction, increase reliability, and give the team real control over their data.

The Solution

Starwest Botanicals chose iPaaS.com to overhaul its integration approach. Instead of maintaining multiple fragile connections, the team implemented a centralized hub-and-spoke model to unify data flow across BigCommerce, SYSPRO, Avalara, Stamped, and Jotform. 

iPaaS.com’s certified integrations ensured data moved accurately between systems, while built-in logging and real-time error tracking gave the team visibility they’d never had before. With normalized data, flexible mappings, and proactive monitoring, Starwest gained a platform built to adapt as their business evolved, eliminating the guesswork and technical debt of traditional integration methods.

The Outcome

With iPaaS.com in place, Starwest Botanicals transformed how its systems operate together. The team eliminated manual workarounds, reduced integration-related support tickets, and gained full visibility into data movement across platforms. 

Order processing became faster and more accurate, and issues that once took hours to investigate were now flagged and resolved proactively. Most importantly, the business gained an integration framework it could count on, freeing internal resources, improving customer experience, and laying the foundation for future growth without being held back by technical limitations.

Starwest Logo
“Starwest Botanicals’ new iPaaS.com integration has revolutionized our operations and enhanced our customer experience.”
 
Gerald Stokes
IT Directors

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